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NIKE acquires NFT company RTFKT – Digital Fashion Trends

Image of RFTKT Digital Sneaker
Image of RFTKT Digital Sneaker

NIKE / RTFKT PARTNERSHIP is the latest in digital fashion trends

How far can you imagine the virtual world and its ultimate wonders? Continue reading to learn more about NIKE’s most recent acquisition in digital fashion technology.

The massive deal between NIKE and  RTFKT  paves the way for fashion and a magnificent breakthrough into the world of NFTs.  RTFKT, as you might already know, is a cutting edge content creation company best known for making virtual sneakers and collectables. Can you imagine how exciting it will be to experience digital fashion with the two of the top sneaker companies (IRL and virtual)  together? Just wait and see what sneakers people in the metaverse will be wearing – and you may be able to get a pair in real life too. 

WHAT ARE NFTs?

NFT stands for a non-fungible token, and it allows people to transact online. So you’re essentially doing your buying and purchasing online. This isn’t your typical purchase. It’s all one-of-a-kind since the products you’re paying for are virtual, and you’re surrounded by digital fashion.

The blockchain maintains track of everything you own in this NFT fashion world. All of your possessions are accessible with a single click. 

So, If you’re wondering what you can truly own. Here’s the answer, the choices are endless, from the tunes to the games, all the way to the shoes and frames. This also includes digital clothing, of course!

WHY NFTs?

Did you know that RTFKT announced a partnership with young artist FEWOCiOUS in February earlier in 2021? The purpose was to sell actual and virtual footwear. Can you guess what happened? In less than 6 minutes, over 600 pairs were sold. They were all NFTS. The figures were impressive enough to bring in more than $3.1 million at the time.

The NFTs of today are like a snowball that will grow bigger with each blink of the eye.  It is forecasted that 10% of the luxury business would be made up of NFTs even before ten years. The importance and worth of NFTS is a well-kept secret that only a few people are aware of. Is it prudent to pass up this once-in-a-lifetime opportunity?

So, It’s time to enter the world of tomorrow, the world of modernism and wonders. Yes, that’s the ultimate fashion technology, or simply the world of NFT fashion. 

Image of RFTKT Digital Sneaker
The NZXT Sneaker, by RTFKT Studios.
Virtual Fashion Brands to Watch:
  • DressX – Upload your own photo and wear Virtual Clothing
  • Overpriced – Just sold an NFT hoodie for $26,000.
  • Galaxy Whales – a new name in the NFT scene with notable collectibles.
  • Tribute – Specializes in Contactless Cyber Fashion inspired by 90’s clubwear.
  • Dolce & Gabbana – Launched their NFT Collection “Collezione Gensi” on the Polygon (CRYPTO: MATIC) blockchain.
  • Louis Vuitton – Launched a 200 NFT Collection along with a “Louis the Game”  where you can discover more hidden NFTs
  • Adidas – “Into the Metaverse”  sold out all 30,000 NFT’s. Buyers received both the Digital NFT and a physical version of it. 

Fashion Meets Techhnology

Image of RFTKT Digital Sneaker
A PlayStation 5-inspired sneaker, by RTFKT Studios.

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Thread & Butter takes inspiration from trends around the world and delivers thoughtful, creative design solutions with a whimsical and eclectic attitude. Our work is exciting, demanding, outstandingly creative, and strikes a delicate balance of being of the moment, yet timeless. We are the thread that connects your brand to the world, seamlessly.

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